Another day and another best BSchool ranking is out and the school I went to has slipped from the top ten to an inglorious 22nd. The alumni are busy cursing the daylights off the current media relations committee and the school in general.Its another matter the same publication had given us some 15ish rank for past 2 years.

Now its the industry’s worst kept secret not to get too swayed by the rankings.Esp those where institutes like ICFAI make top ten of India.But the truth of the matter is there ARE students who look at the rankings from such “reputed” magazines very seriously esp when the institute in questions isnt an IIM and isnt a private insti with special PR cell.In fact most people wont have heard of this school unless some one you knew studied there limited as it is to taking only engineers.

There is only so much a committee of students can do.And there is only so much one director of placements can do. When the rest of the babus running the show realise we are no IIM and need to build a brand equity to get anywhere in todays race to grab the best talent then only something can be done.

Hell, one building institutions are climbing ahead of our 63 acres in infrastructure rankings. I really dont know who was sleeping more-the person who did the ranking or our insti people.